So I have a sister-in-law Kelly who owns this fab vintage shop in Pensacola, and for years she and my brother Andrew could only come for Thanksgiving either a few weeks before or after the actual holiday, because of the retail high holy day Black Friday. Of course the whole family understood, but now I think I get it even more. When you're a seller and not just a buyer, the craziness of the holiday season is multiplied by a hundred.
Of course the advantage of having your shop online is that you can do a lot of the work ahead of time, readying your new merchandise and promotions as early as you want, and set it all to post in time for Black Friday and its online equivalent, Cyber Monday. In my case, though, this year during that time, I was busy getting my shop up and running in the first place, and I didn't get to do much in the way of kicking off the holiday shopping season. (I've also had a slew of freelance work come in, which is fantastic, but just ill-timed as far as my shop work is concerned.) Oh well, at least I've got a shop at all, and I'll have another chance next year to do more special promotion for the holidays.
I do have one thing that I'm working towards this year which I'm really excited about. I'll tell you more about that later, but LA folks: save the date for the evening of December 10th! Stay tuned for details... [update: it's actually December 13th...info here]
0 comments:
Post a Comment